Marketing Services and Solutions

It’s a challenge to market anything in today’s fast paced business environment. Marketing a service or solution such as technology, requires a deep understanding of your clients’ needs and pain points. Combine that with an ability to distill complex messages into a clear and relevant call to action; if successful, continuing the momentum is quite a marathon.

Packaging and marketing a solution is often required at the enterprise level, where a purchase involves many decision-makers and often a long time horizon. A strategic plan is required that addresses the needs of different constituents within the organization; how do you market to all in order to connect the messages and facilitate the sale

Join us on Tuesday June 24th to get insight from both sides of the table - the buyers and the sellers and learn what resonates.

In this round table discussion, you will learn:

- The difference between product and service marketing

- Ideas to communicate your message and how to break through the clutter

- The importance of REALLY understanding your clients' business

- Making the message relevant to decision-makers and influencers

- Clearly defining your value proposition

- Understanding and leveraging clients’ pain points

Date Tuesday, June 24th, 2008

Time: 7:30am – 10:00am

Location: Verity Club, 111-D Queen Street East, Toronto

Parking lot across the street

Ticket Includes:

§ Continental breakfast (Coffee, Juice, Fruit and Pastries)

§ Networking opportunities

§ Connections to Toronto’s marketing and business communities

Bookings are considered firm unless cancelled 5 business days in advance. Substitutions allowed at any time

Side Panel:

To register, simply go to
www.amatoronto.org/events
and click on "register now",
or call 647- 393- 9649

Replies must be received by
Tuesday, June 23, 2008

Our Panel:

Derek Gooderham

Industry Marketing Manager – Financial Services and Communications

Microsoft Canada

Willa Black

Corporate Marketing

Cisco Systems

MORE TO COME!

Moderator:

Kate Taylor

Co-President

Kaleidoscope Marketing and Communications

President, Toronto Chapter AMA

Kaleidoscope Marketing and Communications is a marketing firm specializing in financial services and technology. They provide a full-service B2B2C approach from strategic planning through to implementation of marketing programs. Their area of expertise is in executive events and data intelligence.